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Welcome to the TopPost blog

Why we're writing this, and what to expect — notes on AI video editing, content workflows, and building TopPost in the open.

We're starting this blog to write about the stuff we're actually thinking about while building TopPost: what makes AI video editing genuinely useful (versus just a demo), how teams are rethinking their content workflows, and the tradeoffs behind the decisions we're making as the product takes shape.

Expect a mix of:

  • Product notes — what we're shipping and why
  • Workflow breakdowns — how agencies, in-house teams, and founders are actually using AI to keep up with content demands
  • Things we've learned — including the stuff that didn't work

If there's something specific you want us to write about, let us know.

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