# How TopPost works

Updated: 2026-09-28 · URL: https://www.toppost.ai/how-it-works/

TopPost works in five steps. Upload the footage you shot, point it at a template or one of your past videos, and the agent builds the edit in that style. Chat to refine it, then push it to your calendar, and TopPost posts it to TikTok, Instagram, Facebook, YouTube and LinkedIn.

**Key takeaways**

- The agent builds the first edit; you refine it by chat or by hand.
- Chat edits land on the timeline in seconds.
- Ditto copies any past edit’s look and cadence onto new footage.
- Finished videos go straight to one calendar that posts to 6 platforms.

## The five steps from raw footage to a posted video

1. **Upload your footage.** Drop in the clips you shot: phone video, camera files or screen recordings.
2. **Point it at a look.** Choose a template, or one of your own past videos to copy its style. Add a note for the agent if you like.
3. **The agent edits.** TopPost builds the whole first edit: it cuts the footage, removes silences, styles captions and adds motion graphics, transitions, sound effects and B-roll.
4. **Chat to refine.** Open the edit and change anything in plain language (“add a zoom punch on the hook and a whoosh”), or tweak it by hand on the timeline.
5. **Schedule and post.** Send it to the calendar. TopPost writes the social caption and publishes to TikTok, Instagram, Facebook, YouTube, Pinterest, LinkedIn.

## What does the TopPost agent actually edit?

The TopPost agent does the editing labour a person would otherwise do on a timeline. That’s the part that takes hours, not the filming:

- Auto editing and cuts
- Chat to edit
- Simple timeline for hand edits
- Auto captions
- Remove silences
- Motion graphics from a prompt or a screenshot
- Ditto: copy any past edit’s look and cadence
- Templates
- B-roll
- Memes
- Sound FX
- Transitions
- Review links with comments
- Social caption writing
- Calendar scheduling
- Auto publishing

## How TopPost keeps your style consistent

TopPost’s Ditto saves the DNA of every edit you make: the captions, motion graphics and look, and the cadence of the cuts. Drop in new footage, pick that video instead of a template, and the agent edits the new footage the same way, in the same rhythm. Every video becomes a template, so a month of content looks like one brand, not thirty separate projects.

This is why batching works. The first edit sets the decisions, and every edit after it reuses them instead of starting from zero.

[Video: Motion graphics applied by the TopPost agent to real footage](/media/edits/5r2x9vKE3ql0ytLVdtQbj7HQ.mp4)

## Sharing an edit with clients and teammates

When a client or teammate needs to see an edit, share a review link. It replaces review-by-email: each cut is a link that plays the current version, and comments sit on the video where the problem is. Reviewers don’t need an account. You chat the fixes to the editor, or connect Claude and it reads the comments and makes the changes itself, so the third revision round takes minutes instead of an afternoon.

## Running TopPost from Claude or Codex

You can also connect Claude or Codex to TopPost over MCP. The assistant then runs the same steps: upload, edit, hand you a review link and read your timestamped comments there, then fix and schedule. Edits made by your own AI use no TopPost credits, so you pay for storage only.

## TopPost: frequently asked questions

### How long does TopPost take to edit a video?

The agent edits in minutes rather than the hours a manual edit takes. Timing depends on footage length and how many versions you ask for.

### What footage can I upload to TopPost?

Any real footage you shot: phone or camera video and screen recordings, up to 2 GB per file. TopPost makes vertical short-form video.

### Can my client comment on a TopPost edit?

Yes. Each edit has a review link that plays the latest cut. Clients comment at the exact moment, without an account, and you or Claude make the changes.

### Does TopPost post for me?

Yes. Finished videos are scheduled and published to TikTok, Instagram, Facebook, YouTube, Pinterest, LinkedIn.

**Keep exploring**

- [What is TopPost?](https://www.toppost.ai/what-is-toppost/): The agentic video editor, explained.
- [TopPost pricing](https://www.toppost.ai/pricing/): Free, Starter and Pro plans, add-ons and bring-your-own-AI.
- [TopPost vs CapCut](https://www.toppost.ai/compare/toppost-vs-capcut/): Agent-driven editing vs a hands-on editor.

## Try TopPost free on your own footage

Drop in the clips you already shot. The agent edits, captions and formats them for every platform, then sends you a review link. [Try free now](https://app.toppost.ai/)